CoverGirl
2024 - 2025 Product Launch Campaigns
I had the opportunity to oversee the storyboarding and edit direction for the Spring 2025 launch campaigns for Covergirl’s product releases. I collaborated with the video editor and video director to create on-brand launch videos while contributing motion graphics to elevate and progress Covergirl’s look and feel.
Please see a selection of works below as products launch for the 2025 year.
Art Director: Allison Insel Creative Director: Carly Hayes
Video Editor: Leila Lorenz Video Direction: Clara Goldfarb
Product Launch Campaign
E-Commerce & Digital Design
Brand Identity Evolution
Motion Graphics
Graphic Design
Video Art Direction
Lash Blast Supercloud Mascara
Video Art Direction | Motion Graphics | E-CommerceE-Commerce Design
Video Art Direction + Motion GraphicsIn collaboration with the video editor, I led look and feel of launch videos across social and e-retailers for CoverGirl’s launches this season. In addition to overseeing the direction of the edits, I concepted and animated all supers to elevate the brand’s push for a clean and fresh look .