Eye Enhancer 3D Mascara Launch

WORK DONE AT COVERGIRL

For Covergirl’s newest mascara launch, we wanted to excite the consumer with a buzzy new product showcasing a new look and feel. We wanted to appeal to a wide range of our customers while still keeping true to the CoverGirl brand. This product was innovative in its packaging and overall messaging of ditching your lash curler for a lifted look without it.

I was tasked with creating a new cutdown for our paid media platforms as well as creating other media assets to support this launch across multiple mediums. In addition, I led the overall e-commerce design buildout with tiles and launch content.

Art Director: Allison Insel Creative Director: Carly Hayes

Video Editor: Leila Lorenz Video Direction: Clara Goldfarb

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