MAC Cosmetics Lucky Red

Work done at GRAFX CO. (Now Dreamspace)

MAC Cosmetics reached out with a campaign idea for their Lunar New Year anthem video. Initial assets were created in the form of a short, entirely filmed social media video. We were tasked with creating a 30-second anthem video from the mock-up provided and creating global versions for North American, European, and Asian-Pacific regions, highlighting the different products within the collection.

I was tasked with creating the storyboard and managing the overall flow of the animation, providing direction and brand guidance as needed. The finished product was output to LED screens in MAC stores globally and promoted on MAC Cosmetic’s social accounts.