Tmall MAC Cosmetics
Client work done at GRAFX CO. (Now DREAMSPACE)
For Alibaba's 3rd annual 11.11 Gala event, MAC Cosmetics reached out to us to create visuals for their Tmall Collection Show and live performance of Miss Vava. Working as a team, we took existing brand assets designed by the internal M·A·C team and brought them to life. Each designer had a segment where we could go wild to truly match the eclectic vibe of the showcase.
The event was streamed worldwide on Youku.
Experiential Design
Live Performance
Out-Of-Home
Motion Graphics